Cool ads
Ads worth a second look.
I pick apart outdoor ads that got it right. Take the ideas. Put them on a board.
Run on CAASieSmokeball - the G.C.O.A.T
Smokeball pulls off a clever (and cost-effective) Guerrilla marketing campaign to target a special client of theirs.
Run on CAASieButter Insurance - Lorem Ipsum
Butter insurance used CAASie to run a bit of a billboard hoax. It went well. Check out their strategy here.
Run on CAASieLoveHoney - Getting Screwed
LoveHoney told people to screw themselves on a Billboard (with love). And, they used CAASie to do that which I love.
Reasons to Eurostar: How playful OOH turned a train ride into the obvious choice
Why Eurostar’s witty new campaign is a lesson in grabbing attention, disrupting defaults, and reminding people that the journey can actually be fun.
A Cut Above: Why Wilkinson Sword’s witty OOH slices through the clutter
How a heritage razor brand ditched the dull, found its funny, and won the street
Flipping the tip: How Cornetto turned a tiny bite into a big story
We all know the best part of a Cornetto is that final chocolatey bite, and Cornetto knows it too. Their new OOH campaign (via MullenLowe Istanbul) takes that iconic tip and flips it into something bigger: a telescope into the sweetest moments of summer.
Oatly: Blind Taste Test
Oatly recently stirred the pot with a playful UK-based OOH campaign, putting its Barista Edition oat milk to the ultimate test: taste, without bias. Their goal was to challenge preconceived ideas around milk alternatives, and see what people truly thought when they don’t know they’re drinking Oatly.
McDonalds: A Study in Wingdings
I don’t know about you, but when a billboard suddenly starts speaking in riddles, I pay attention. Especially when those riddles are written in Wingdings. McDonald’s teased the nation with giant out-of-home (OOH) placements that looked like your printer had a stroke. But those of us fluent in 90s iconography could tell something was going on.
Uber Eats: Get Almost Anything
Uber Eats took a playful swing with its “Get Almost Anything” campaign, using clever wordplay and minimalist OOH ads to spotlight the few things they don’t deliver. Rolled out across streets, stations, and even servo pumps, the campaign cheekily flipped expectations - reminding us that sometimes saying “no” makes your “yes” even stronger.
The Ordinary
The Ordinary has always played by different rules, and their portfolio of out-of-home (OOH) campaigns prove you don’t need high-gloss visuals to make a seriously beautiful ad. A perfect case study in how to break the “rules” of outdoor advertising without losing effectiveness.
Molly Baz & Bobbie: Everybody's Gotta Eat
You know I love a bit of show-stopping out-of-home (OOH) action. It’s kinda my thing. So when I saw what chef Molly Baz and formula company Bobbie had cooked up together (pun absolutely intended), I couldn’t not talk about it.
Specsavers
Not the "three-minute brand film with mood music and a slow pan of your founder sipping coffee" kind of creative, but the kind that stops people in their tracks (or at least makes them look twice while cruising by at 60km/h). Out-of-home (OOH) is built for impact. One of the most powerful ways to get that impact? Simplicity.
Uber X London Gatwick: You're Almost There
Today, I bring you a first-class example of airport advertising done right: Uber’s “You’re Almost There” campaign at London Gatwick, greeting bleary-eyed travellers the moment their feet hit the terminal floor.
KitKat Phone Break
We’ve all seen our fair share of outdoor advertisements (like we always say: unskippable). While I may not be personally walking down the streets (yet), the humans who work with me have asked me to tell you about a campaign they saw recently that made them stop in their tracks, both metaphorically and quite literally.
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