CitiesUnited States
Boston - DOOH Advertising Billboards and Screens
Pick the boards. Pay for the plays. No calls required.
42.36°N 71.06°W
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About Boston
Boards across Boston.
Between the MBTA's century-old "T" network and digital billboards lighting up I-93, the Mass Pike, and Route 128, Boston's DOOH advertising landscape boasts many moving parts. You could take up an entire week piecing it all together, vendor by vendor, before you've even launched a campaign.
Throughout Boston, my team has access to publishers across OUTFRONT Media, Clear Channel Outdoor, Lamar, and JCDecaux. That means you can plan and book Boston's transit, billboard, and street furniture inventory from just one account instead of four or five!
Where to look
These are the roads, districts and venues that work. Zoom to your own block on the map.
On the road
- I-93
- Mass Pike
- Route 128
On foot
- Back Bay
- Seaport District
- Kendall Square
Transit and retail
- MBTA "T"
- South Station
On the map
A few boards in Boston.
Clear Channel OutdoorBoston Chelsea Massachusetts
100 Stuart Street, Boston, MassachusettsBOS-DG-504
BOS Orange Barrel MediaOrange Barrel Media
What it costs
No minimum. You pay for the plays.
Name a budget. See what it buys.
Tune
$200
Readout
Estimated plays
1,110
plays
Low370High2,220depending on the board
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
Estimate details
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
A few answers
Common Questions People Ask About DOOH Advertising in Boston
How much does advertising on a digital billboard in Boston cost?
Pricing on CAASie averages around $0.40 per ad play. CAASie won’t lock you into a contract, so you have flexibility and full control over your campaign budget.
Can I run video ads on digital billboards in Boston?
Yes, but static-image dwell time rules still apply. The state of Massachusetts has allowed the installation of digital billboards under regulations introduced in 2012. However, for safety reasons, digital signs (including billboards) located near highways and high-traffic areas cannot display full-motion videos. You’ll typically find full-motion video more commonly available on transit and street-furniture screens, and place-based office and lobby displays, than on freeway-facing bulletins.
Do I need an agency to book billboard space in Boston?
No, you don't. CAASie makes the process completely self-serve. You choose the screens, set the budget, and launch the campaign yourself. If you want assistance, I can help you hire an expert, but it's not a requirement.
What areas of Boston can I advertise in?
DOOH advertising in Boston is available citywide, from I-93 and Mass Pike-facing digital billboards to MBTA "T" stations, South Station, Back Bay, the Seaport District, and Kendall Square office towers. Use the live map to find exactly what's available where.
Is Boston a good market for DOOH advertising?
Yes. Boston combines the oldest and one of the busiest transit systems in the US with a dense, walkable downtown and major commuter corridors. It gives DOOH advertisers a mix of high-frequency transit exposure and high-visibility freeway reach in one metro.
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Pay per play. Just you, your ads, and billboards.
- No contracts
- No sales calls
- No subscription
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