CitiesAustralia
Melbourne
Pick the boards. Pay for the plays. No calls required.
37.82°S 144.99°E
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About Melbourne
Boards across Melbourne.
Your Self-Serve Digital Signage and DOOH Advertising Platform for Melbourne
Melbourne boasts one of the most varied digital signage and billboard networks in Australia. Beyond digital billboards on major arterials, you can also reach your audience at Tram Stops! They're listed as Urban Panels on the platform, of course, but the point still stands.
Whether they’re coming into the CBD via train, bus, tram, or simply taking the highway, you can reach your potential audience through a bunch of targeting options. Even beyond that, you can target them as they work out, while they indulge in some retail therapy, and even while they're putting fuel in the car.
As a dynamic city where everyone is always on the go, there's no shortage of moments or locations to be in front of the right Melburnian. If you need a hand, feel free to reach out, and I’ll be glad to help.
Where to look
Zoom to your own block on the map.
The correct term for the digital signage you see across Melbourne is DOOH, or Digital Out-of-Home advertising. It's the industry name for the network of digital screens you come across at tram stops, train stations, shopping centres, gyms, and on roadsides in the CBD and suburbs. OOH is the parent category (which includes static formats too); DOOH is the digital format.
Whether you've been searching for digital signs, outdoor digital advertising, or programmatic DOOH in Melbourne, you've landed at the right place here at CAASie.
On the map
A few boards in Melbourne.
Civic OutdoorMEL - Swanston St
JCDecauxMEL - The Spencer - Southern Cross Station
oOh! MediaMEL - Bourke St Mall
Westfield BrandspaceWestfield Large Format
oOh! MediaoOh! Bus Shelter Network
What it costs
No minimum. You pay for the plays.
Name a budget. See what it buys.
Tune
$200
Readout
Estimated plays
1,110
plays
Low370High2,220depending on the board
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
Estimate details
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
A few answers
You've got questions about DOOH digital signage in Melbourne. We've got the answers.
What's the difference between digital billboards and digital signage in Melbourne?
Digital billboards are large-format outdoor screens; we’re talking what you see on major roads and highways. Digital signage encompasses a broader network, which the industry calls DOOH. This includes formats such as retail screens, tram shelters, train stations, fuel station forecourts, and gyms. On CAASie, you can access both from the same platform and filter by whatever format suits your campaign.
Do I need a minimum spend or lock-in contract to advertise in Melbourne?
CAASie has no lock-in contracts and no minimum commitment on its end; you pick the screens you want, set your own budget and flight dates, and pay for what you use. Some individual publishers or screen networks may apply their own minimum spend requirements, but you'll see those clearly before you commit to anything.
How quickly can I get a Melbourne DOOH campaign live?
Once you’ve uploaded your creative and configured your campaign, it will take 1-3 business days to go live.
Keep looking
More in the Australia.
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Pay per play. Just you, your ads, and billboards.
- No contracts
- No sales calls
- No subscription
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