Board typesRetail & Shopping
Be Seen Where Buying Happens.
Ads in malls and retail precincts - high-traffic, high-intent environments.
Why it works
Best for
42% of US adults say out-of-home ads directly affect their in-person shopping decisions
OAAA and Morning Consult, 2023. US adults. Covers all out-of-home formats, not malls only. Industry research, not CAASie data.
A mall is somewhere people go to look at things and decide what to buy.
Most mall boards are portrait panels beside the main walkways.
Shoppers browse more slowly than commuters, so an ad can say a little more.
Shopping centres put your message in front of people mid-purchase journey. Foot-traffic is heavy, attention is high, and shoppers are already in spending mode. Ideal for retail, e-commerce, fashion, beauty, food, homewares, technology, and seasonal promotions.
There is an abundance of retail screens all over the world for you to choose from, and you can get your ads up on any of them with a CAASie.co account. So go ahead and make one.
What it looks like
Image credit to VMO, Scentre Group, Clear Channel Outdoor, JCDecaux and others.
What it costs
That is the typical price on retail & shopping. Most plays cost 11c to 19c, depending on the board and the hour.
Retail
Tune
$200
Readout
Estimated plays on retail
1,110
plays
Low370High2,220depending on the board
Across all board types, the same budget buys about 0 plays.
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
What your ad needs
Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes retail use most.
If something won't fly, I'll catch it before you hit play.
Design in portrait first. Most mall boards are portrait.
Lead with the offer. Add the brand second.
Time it to the shopping hours: weekends and evenings.
Plays last about 6 seconds (boards run from 5 to 15). 94% of these boards are portrait. Based on retail that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.
Still thinking?
The typical play on retail costs 14c, and most plays cost 11c to 19c, in Australian dollars, on Australian boards in the last 30 days. You pay per play, with no subscription and no setup fee. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Each board sets its own size. The most common retail size is 1080 × 1920 (84% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.
A typical play lasts about 6 seconds, and boards run from 5 to 15 seconds. Each board's owner sets its length.
Open the map and pick the retail boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.
Pay per play. Just you, your ads, and billboards.
I've been asked to smile more. This is me smiling.
