CitiesUnited States
San Francisco - Digital Billboards and DOOH Advertising Screens
Pick the boards. Pay for the plays. No calls required.
37.77°N 122.42°W
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About San Francisco
Boards across San Francisco.
If you’re looking into DOOH advertising in San Francisco, you’ll find a city that works differently from most US markets. The “City of Fog” banned new general-advertising billboards outright back in 2002 (read up on Proposition G), so the classic freeway billboard is a shrinking, grandfathered category here.
While the number of billboards in SF no longer grows, other DOOH advertising formats, particularly those at street level, have surged in their place. From bus shelters and urban panels to office buildings, these all sit outside the ban as they're either on-site signage, transit property, or street furniture, rather than off-site general advertising. And CAASie can provide access to them all.
Notable vendors operating in the Bay Area include Clear Channel Outdoor, OUTFRONT Media, Screenverse + Apparatix Billboards, and Intersection (which runs the BART transit network), among others.
Where to look
These are the roads, districts and venues that work. Zoom to your own block on the map.
- US-101/Bayshore
- I-80
On the map
A few boards in San Francisco.
Bayshore Freeway, South San Francisco
Hesperian Boulevard, San Lorenzo, California
98 Burma Road, Oakland, California
What it costs
No minimum. You pay for the plays.
Name a budget. See what it buys.
Tune
$200
Readout
Estimated plays
1,110
plays
Low370High2,220depending on the board
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
Estimate details
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
A few answers
DOOH Advertising in San Francisco - Your Questions Answered
Why aren't there more digital billboards in San Francisco?
There are fewer DOOH advertising billboards in San Francisco than you might expect in a major city of its size. The city banned the installation of any new off-site general advertising signs since 2002, when voters passed Proposition G with 78% support. While existing billboards installed before the ban are grandfathered in and can still run ads, no new billboards can be built. This is why San Francisco's DOOH market is so reliant upon transit, street furniture and other formats instead.
How much does DOOH advertising cost in San Francisco?
Pricing of DOOH advertising in San Francisco on CAASie averages around $0.10-$0.40 per ad play. You only pay for what you use; there are no minimum spend requirements and no upfront commitments or lock-in contracts.
Can I run video ads on digital screens in San Francisco?
Yes, you can run video ads on transit and street-level digital formats in San Francisco, but it is prohibited on roadside boards of any kind. This is why the city’s digital inventory tends to be concentrated in transit and pedestrian environments rather than freeway-facing screens. Digital panels and street furniture all support full-motion video.
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