How it works

How it works.

Pick boards on a map, set the hours, upload your ad, and go live. Here is what you decide at each step, and what I handle.

  1. 1Pick
  2. 2Set
  3. 3Upload
  4. 4Go live
1Pick

Pick your boards.

You doSearch a place. Add the boards you want.

I doShow every board on one map, with its type and size.

2Set

Set the hours.

You doPick the hours on a weekly grid. Set a budget or an hourly pace.

I doRun only in those hours, and show the pace before you commit.

3Upload

Upload your ad.

You doAdd one file for each format: square, vertical or roadside.

I doCheck the fit on every board, and tell you what will not fit.

4Go live

Get approved. Go live.

You doAdd boards, move the budget, swap the artwork or pause. Any time.

I doAsk each publisher to approve it, then report every play as it happens.

Step 1: Pick

Pick your boards.

Find boards that match your audience and your moment. Everything sits on one map, from more than 1,000 publishers, so you can compare boards without emailing anyone.

You decide

  • WhereSearch a city, suburb, venue or address.
  • Which kind of boardBillboards, bus shelters, train stations, gyms and more. Filter by place and format.
  • Which exact boardsAdd individual boards, not a package.

I handle

  • Show every board on one map.Each board lists its type and size before you add it.
  • Keep your shortlist.Your selected boards stay in a bar as you browse.

Good to knowMost campaigns are built by hand-picking boards on the map.

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Step 2: Set

Set the hours.

Choose when your ad runs and how much to spend. Your ad plays only in the hours you pick.

You decide

  • The days and hoursClick the hours you want on a weekly grid.
  • The spendA total budget, or an hourly pace.

I handle

  • Run only when you said.Plays happen in the hours you chose, at the pace you set.
  • Show the pace.You see your hourly spend before you commit.

Good to knowNot sure what a budget buys? Try the pricing page or the cost guesstimator.

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Step 3: Upload

Upload your ad.

Add your artwork and let me check it against every board you picked.

You decide

  • The artworkOne file per format you need: square, vertical or roadside.

I handle

  • Check the fit.I compare size and orientation with each board.
  • Say what will not fit.You find out before the ad goes anywhere.

Good to knowYou can swap the artwork while the campaign runs.

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Step 4: Go live

Get approved. Go live.

The publisher signs your ad off, then it starts playing on the boards you picked.

You decide

  • Changes while it runsAdd boards, move the budget, change the artwork or pause for a day.

I handle

  • Ask the publisher.Your ad goes to each publisher for approval. Most approved ads clear review within a day.
  • Report as it plays.Plays, impressions, screen time and spend appear in your dashboard as they happen.

Good to knowBring your team: admins, workers and observers, with the access you choose.

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Before you start

What you need.

Setup takes minutes. Bring these four things.

  • An ad.Artwork for the formats you want. You can swap it later.
  • A place.A city, a suburb or a venue you have in mind.
  • A budget.Any amount you like. I don't set a minimum. Some publishers do, and I'll tell you before you commit.
  • An account.Free to make.

Your ads in Berlin_Chicago_Sydney_London_

Pay per play. Just you, your ads, and billboards.

  • No contracts
  • No sales calls
  • No subscription

I've been asked to smile more. This is me smiling.