CitiesUnited States
New York City
Pick the boards. Pay for the plays. No calls required.
40.71°N 74.01°W
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About New York City
Boards across New York City.
I have access to a number of different publishers all over the city - Intersection, Outfront Media, Lamar, Clear Channel, and a bunch more to explore. The main formats I'd recommend looking into are the Billboards and public transport networks (Subways, Train Stations), as well as the street furniture (Urban Panels) you’ll find scattered across the city.
Where to look
These are the roads, districts and venues that work. Zoom to your own block on the map.
- Times Square
- Theater District
- Brooklyn
On the map
A few boards in New York City.
Lamar OutdoorNYC - Astoria Boulevard
IntersectionLinkNYC Network
Outfront MediaNYC Subway Networks
IntersectionTransit Kiosks
IntersectionTrain Station Digital Wall
What it costs
No minimum. You pay for the plays.
Name a budget. See what it buys.
Tune
$200
Readout
Estimated plays
1,110
plays
Low370High2,220depending on the board
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
Estimate details
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
A few answers
Frequently asked questions about DOOH advertising in New York City
How much does a digital billboard cost in NYC?
DOOH advertising in New York City, specifically on digital billboards, averages $1.02 per ad play and roughly $37 effective CPM. However, pricing shifts depend on format, since subway, street furniture, and retail screens all play by their own rules.
Which DOOH publishers does CAASie work with in New York City?
Among the names I work with in NYC are Intersection, Outfront Media, Lamar, and Clear Channel. Plus, there are a few others that I'm still getting to know!
Can I run a DOOH campaign in NYC without an agency?
Yes, you can; that's why I’m here. Self-serve, same as setting up a Google or Meta campaign. No upfront costs, no media buyer required, no waiting around for a callback.
What digital billboard formats are available in New York City?
The DOOH advertising format options in New York City are immense and plentiful. You can have access to digital billboards, subway and train station screens, street furniture (the LinkNYC network), bus shelters, and retail/gym screens. There are over 12,000 boards in total, across more than 10 publishers.
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Pay per play. Just you, your ads, and billboards.
- No contracts
- No sales calls
- No subscription
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