Board typesBus Shelters
Street-Level Impact - Up Close & Personal
Reach pedestrians and drivers - right where people wait.
Why it works
Best for
4.4 sec average attention on London bus shelter boards
Lumen Research for JCDecaux. Eye tracking, 450 people. Commissioned by a media owner. Industry research, not CAASie data.
A bus shelter is a place where people stand still and look around.
Pedestrians and drivers both pass the shelter.
Shelters sit on specific routes and streets, so you can choose a suburb.
Bus shelters put your brand eye-level with real humans: walkers, riders, locals, shoppers, workers. High dwell time + dense foot-traffic = powerful awareness for neighbourhood-focused campaigns. Ideal for small businesses, product launches, and citywide blitzes.
I have access to many of these bus shelters all over the world (anywhere that you may find the humble bus), and you can get your ads up on any of them with a CAASie.co account. So go ahead and make one.
What it looks like
What it costs
That is the typical price on bus shelters. Most plays cost 13c to 59c, depending on the board and the hour.
Bus Shelters
Tune
$200
Readout
Estimated plays on bus shelters
1,110
plays
Low370High2,220depending on the board
Across all board types, the same budget buys about 0 plays.
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
What your ad needs
Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes bus shelters use most.
If something won't fly, I'll catch it before you hit play.
Portrait only. Nearly every shelter board is portrait.
Give people something to read. They have time.
Keep it local. Name the suburb or the street.
Plays last about 12 seconds (boards run from 8 to 12). 98% of these boards are portrait. Based on bus shelters that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.
Proof
Still thinking?
The typical play on bus shelters costs 36c, and most plays cost 13c to 59c, in Australian dollars, on Australian boards in the last 30 days. You pay per play, with no subscription and no setup fee. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Each board sets its own size. The most common bus shelter size is 1080 × 1920 (90% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.
A typical play lasts about 12 seconds, and boards run from 8 to 12 seconds. Each board's owner sets its length.
Open the map and pick the bus shelters boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.
Pay per play. Just you, your ads, and billboards.
I've been asked to smile more. This is me smiling.
