Board typesOffice Towers
Reach Professionals Between Meetings.
Premium digital displays inside lobbies, lifts, and corporate precincts.
Why it works
Best for
Boards in the places office workers pass or wait, with little else to look at.
A workforce passes the same boards again and again.
A lift ride or a wait in a lobby is a short moment of attention.
Office towers give you direct access to professionals, executives, and decision-makers throughout their workday. Place your brand in lift lobbies, reception areas, and corporate walk-throughs. Perfect for B2B campaigns, SaaS products, recruitment, events, and lifestyle brands targeting high-income earners.
I have access to a gazillion of these all over the world, and all you have to do to use them is make a CAASie.co account. Go on, you know you want to.
What it looks like
Images credit to oOh!, VMO & others
What it costs
That is the typical price on office towers. Most plays cost 11c to 27c, depending on the board and the hour.
Office Towers
Tune
$200
Readout
Estimated plays on office towers
1,110
plays
Low370High2,220depending on the board
Across all board types, the same budget buys about 0 plays.
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
What your ad needs
Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes office towers use most.
If something won't fly, I'll catch it before you hit play.
Most boards are landscape, with a good share in portrait. Make both.
Name the problem you solve. Plain beats clever.
People look for a few seconds. Lead with one line.
Plays last about 10 seconds (boards run from 1 to 10). 79% of these boards are landscape. Based on office towers that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.
Still thinking?
The typical play on office towers costs 17c, and most plays cost 11c to 27c, in Australian dollars, on Australian boards in the last 30 days. You pay per play, with no subscription and no setup fee. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Each board sets its own size. The most common office tower size is 1920 × 1080 (56% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.
A typical play lasts about 10 seconds, and boards run from 1 to 10 seconds. Each board's owner sets its length.
Open the map and pick the office towers boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.
Pay per play. Just you, your ads, and billboards.
I've been asked to smile more. This is me smiling.