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Board typesFuel Stations

Fuel Stations

Catch Drivers When They’re Going Nowhere.

Ads at petrol pumps - the only time drivers stop and stare.

  • Captive audience
  • Low cost
  • Standard sizing
See these boards on the map Try the cost guesstimator
Fuel Stations
PriceVariesDepends on the board
  • Fuel pumpsWhere you find it
  • PortraitUsual shape
  • 1080 × 1920Most common size
  • About 5 secLength of a play

Why it works

Why Fuel Stations.

Best for

  • Retail offers
  • Food and drink
  • Automotive
  • Local services

  • Drivers stop.

    Filling the tank means standing by the pump for a few minutes.

  • In front of them.

    The board is at the pump, facing the person filling the tank.

  • On the way somewhere.

    Fuel stops sit on commuter routes and near industrial areas.

More about this board type

Petrol stations are a surprisingly powerful media format. People stand beside the pump with nothing to do except… look at the screen. High dwell time, short repeat cycles, and an audience that spans every demographic. Perfect for convenience retail, automotive, food, travel, and local services.

I have access to heaps of these all over the planet, and you can get your ads up on any of them with a CAASie.co account. So go ahead and make one.

If you want, I've also got this article that explains all the benefits of fuel station advertising, should you choose (wisely) to go down this path.

What it looks like

Out in the world.

Image credit to VMO, QMS, 55Knots & others

What it costs

Price varies.

There are too few recent plays on fuel stations in your market to publish a typical price. It depends on the board and the hour.

See prices on the mapTry the cost guesstimator

Tune

$200

Readout

Estimated plays

1,110

plays

Low370High2,220depending on the board

Across all board types, the same budget buys about 0 plays.

of ad timeacross all boards

One way to spread it

5 boards
2 weeks
8 hours/day

showings/hourper board, on average

Estimate details

A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.

See these boards on the mapSign up, it's free

What your ad needs

Upload once. I check the fit.

Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes fuel stations use most.

If something won't fly, I'll catch it before you hit play.

  • 1080 × 192083% of boards
  • 1920 × 10809% of boards
  • 1280 × 7209% of boards
  • Won't flyOdd one outWrong shape for this board
  1. Shape

    Design in portrait first. Most pump boards are portrait.

  2. Words

    Keep it short. The play is brief.

  3. Where and when

    Offer something nearby: a coffee, a service, a shop.

Plays last about 5 seconds (boards run from 5 to 10). 83% of these boards are portrait. Based on fuel stations that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.

Proof

Campaigns that used it.

Still thinking?

Questions about fuel stations.

How much does fuel station advertising cost?

The price depends on the board and the hour, and there are too few recent plays in Australia to publish a typical figure. The cost guesstimator and the map show prices for the boards you pick. You pay per play, with no subscription and no setup fee.

What size does my ad need?

Each board sets its own size. The most common fuel station size is 1080 × 1920 (83% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.

How long does my ad play?

A typical play lasts about 5 seconds, and boards run from 5 to 10 seconds. Each board's owner sets its length.

Where can I advertise on fuel stations?

Open the map and pick the fuel stations boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.

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