Events

Fill every seat.

Concerts, seasons, festivals and launches. If it has a date, an audience and seats to fill, put it on the boards people pass on the way there.

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Weeks out
Announce
Tickets on sale now.
A fortnight out
Push
Selling fast.
Final days
Last chance
Tonight. Last tickets.
Sold out
Pause
One click. The spending stops.

Illustrative

Why it fits

Made for things with a date.

Reach people near the venue.
Run ads near the venue, along the routes people take to get there, and where your audience already spends time. You aren't blasting a whole region. You are choosing the boards.
Run it in phases.
A pre-sale push, then a last-chance burst. Swap the artwork and change the hours while the campaign runs. No one needs to be emailed.
Stop any time.
The event sold out? Pause the campaign with a click and stop spending. You pay for plays, so a paused campaign costs nothing.

Where to run it

Where people are heading.

Put everything near the venue, spread it along the commuter routes, cover the precincts around it, or mix all three. You pick boards on one map.

Near the venue.
The last boards people pass before they arrive.
Along the routes.
Train stations, bus shelters and main roads on the way in.
Around it.
The precincts where your audience eats, shops and gathers first.

Illustrative

What it costs

Pay per play.

No subscription. No setup fees. You choose the spend, and the boards that suit your event.

$1,000Example budget

5,880Plays, about

Estimated plays at the historical typical price. Your choice of boards and hours affects delivery. Not a quote.

Roadside billboards
Big boards on main roads and highways.
$1.70typical play
Most plays 25c to $4.66
Bus shelters
Where people wait, right next to the road.
36ctypical play
Most plays 13c to 59c
Street panels
Digital panels on city footpaths and shopping streets.
31ctypical play
Most plays 16c to $1.83

Typical is the middle play. The range shows historical price variation, in Australian dollars, from historical plays on Australian boards. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.

All prices Try the cost guesstimator

Case study

A Western Sydney Wanderers match-day ad on a roadside billboard

Western Sydney Wandererswith Murmur Group

Driving ticket sales using outdoor ads.

With crowd limits lifted, the club needed members and first-timers to know the season's biggest derby was on. Murmur Group put billboards, gym boards and petrol-station boards across Western Sydney.

98kAudience reached
158 hrsScreen time
RecordSeason crowd at Bankwest Stadium

Read the case study

Also on the map for events

Still thinking?

Questions about event ads.

How far ahead should I start?

Four to six weeks is the usual run-up. Two to four weeks works in a pinch, and you can go shorter with urgency messaging in the final stretch. Setup takes minutes, so paperwork doesn't eat your lead time.

Can I target boards near my venue or along the route?

Yes. You can concentrate everything near the venue, spread across commuter routes, cover the nearby precincts, or combine all three. You pick boards on a map, wherever they are available.

Do I need a big budget?

No. You pay per play, with no subscription and no setup fees, and you choose what you spend. A tight budget works, and so does a campaign across several cities. I don't set a minimum. Some publishers do, and I'll tell you before you commit.

All FAQs

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