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Pricing

Pay per play.

No subscription. No setup fees. You pay each time your ad plays.

Name a budget. See what it buys.

Tune

$200

Readout

Estimated plays

1,110

plays

Low370High2,220depending on the board

of ad timeacross all boards

One way to spread it

5 boards
2 weeks
8 hours/day

showings/hourper board, on average

Estimate details

A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.

For your city and your goal

Try the cost guesstimator.

The slider is a quick look. This one works from real boards in the place you choose.

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By board

What a play costs.

Historical prices per play for each kind of board. Current prices vary.

  • Roadside billboards

    Big boards on main roads and highways.

    $1.70typical play

    Most plays 25c to $4.66

  • Street panels

    Digital panels on city footpaths and shopping streets.

    31ctypical play

    Most plays 16c to $1.83

  • Bus shelters

    Where people wait, right next to the road.

    36ctypical play

    Most plays 13c to 59c

  • Shopping centres

    Mall concourses. High traffic, high intent.

    14ctypical play

    Most plays 11c to 19c

  • Grocery and convenience

    Boards in shops and at the checkout.

    11ctypical play

    Most plays 9c to 16c

  • Doctors' surgeries

    Waiting rooms. Seated, calm, looking up.

    39ctypical play

    Most plays 17c to 98c

  • Office buildings

    Lobbies and lifts in business precincts.

    17ctypical play

    Most plays 11c to 27c

Typical is the middle play. The bar shows historical price variation. In Australian dollars, on Australian boards. Kinds with too few boards here are hidden.

Why the price moves.

  • The place. It moves the price most. Some of the bars above run wide for that reason.

  • The hour. Overnight plays cost roughly 10 to 20% less than daytime plays on the same board.

  • The pace. You set the hours and the spend per hour. Slower stretches a budget over more days.

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