Agencies
Every client. One account.
You buy all your media online. Digital out-of-home can work the same way: self-serve, with each client's credits and campaigns kept in their own space.
- Client oneOwn creditsOwn campaigns
AdminWorker
- Client twoOwn creditsOwn campaigns
AdminObserver
- Client threeOwn creditsOwn campaigns
WorkerObserver
Illustrative
Why it fits
Built to run many things at once.
One account, every client.
Give each client their own space inside your agency account. Their credits and campaigns stay separate, so budgets never mix.
Build once. Clone it.
Clone a campaign for the next client or the next city, then swap the boards, the artwork and the dates.
Bring the whole team.
Give people admin, worker or observer access, and choose what each one can see. Everyone gets a clean view of the campaigns they work on.
Build once
From one campaign to ten.
The brief repeats, so the work shouldn't. Set up a campaign once, clone it, and change only what is different.
Same plan, new market.
Keep the hours and the pace. Choose the boards for the next city.
Same client, new creative.
Clone, swap the artwork and run the next phase.
Different client, same idea.
Clone it into their space with their credits.
Spring sale, Sydney
HoursWeekdays, 6am to 9pm
BoardsSydney
ArtworkSpring v2
Spring sale, Melbourne
HoursWeekdays, 6am to 9pm
BoardsMelbourne
ArtworkSpring v2
Spring sale, Brisbane
HoursWeekdays, 6am to 9pm
BoardsBrisbane
ArtworkSpring v2
Illustrative
What it costs
Pay per play.
No subscription. No setup fees. Each client chooses the spend. Here is an example budget and estimated plays.
$5,000Example budget
29,410Plays, about
Estimated plays at the historical typical price. Your choice of boards and hours affects delivery. Not a quote.
Roadside billboards
Big boards on main roads and highways.
$1.70typical play
Most plays 25c to $4.66
Street panels
Digital panels on city footpaths and shopping streets.
31ctypical play
Most plays 16c to $1.83
Bus shelters
Where people wait, right next to the road.
36ctypical play
Most plays 13c to 59c
Shopping centres
Mall concourses. High traffic, high intent.
14ctypical play
Most plays 11c to 19c
Office buildings
Lobbies and lifts in business precincts.
17ctypical play
Most plays 11c to 27c
Typical is the middle play. The range shows historical price variation, in Australian dollars, from historical plays on Australian boards. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Still thinking?
Questions from agencies.
Can I run several clients from one account?
Yes. Each client gets their own space inside your agency account, with their own credits and campaigns, so budgets stay separate.
Who can see what?
You choose. Give each person admin, worker or observer access, and they see the campaigns you give them access to.
Can I reuse a campaign for another client or city?
Yes. Clone a campaign, then change the boards, the artwork and the dates.
What does it cost?
You pay per play. Most plays cost 9 to 74 cents, depending on the board and the hours. There's no subscription, no setup fee and no contract. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Is there an agreement for agencies?
The Agency Representation Agreement is published with the other legal documents.
Others like you
Who else is on the map.
Different goals, the same boards. Here are customers from other kinds of advertiser.
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Your ads in Berlin_Chicago_Sydney_London_
Pay per play. Just you, your ads, and billboards.
- No contracts
- No sales calls
- No subscription
I've been asked to smile more. This is me smiling.