Board typesMedical Centres & Doctors' Surgeries
Your Message in Waiting Rooms That Actually… Wait.
High-attention environments where audiences are seated, receptive, and engaged.
Why it works
Best for
13 min average time a US patient waits in the waiting room
PatientPoint, 2024. Survey of patients in physician offices, published by a waiting-room media company. Averages run from about 10 minutes in dermatology to 21 in urology. Industry research, not CAASie data.
Patients sit down with a few minutes to fill.
A waiting room is one of the few places where people read what is in front of them.
The tone is quiet, so a clear and steady message suits it.
Medical centres provide rare advertising real estate: long dwell time + zero distractions. Patients and parents sit, look up, and actually read what’s in front of them.
Ideal for health products, services, local businesses, insurance, wellness, and community messaging.
What it costs
That is the typical price on medical centres & doctors' surgeries. Most plays cost 17c to 98c, depending on the board and the hour.
Medical Centres
Tune
$200
Readout
Estimated plays on medical centres
1,110
plays
Low370High2,220depending on the board
Across all board types, the same budget buys about 0 plays.
of ad timeacross all boards
One way to spread it
showings/hourper board, on average
A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.
What your ad needs
Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes medical centres use most.
If something won't fly, I'll catch it before you hit play.
Most boards are landscape. Design wide.
Keep the tone calm. Waiting rooms aren't loud.
End on one thing to remember: a name or a number.
Plays last about 15 seconds (boards run from 7 to 15). 69% of these boards are landscape. Based on medical centres that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.
Still thinking?
The typical play on medical centres costs 39c, and most plays cost 17c to 98c, in Australian dollars, on Australian boards in the last 30 days. You pay per play, with no subscription and no setup fee. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Each board sets its own size. The most common medical centre size is 1920 × 1080 (61% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.
A typical play lasts about 15 seconds, and boards run from 7 to 15 seconds. Each board's owner sets its length.
Open the map and pick the medical centres boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.
Pay per play. Just you, your ads, and billboards.
I've been asked to smile more. This is me smiling.
