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Board typesBillboards

Billboards

Billboards That Make Big Moves.

High-impact roadside boards. Maximum visibility. No fuss.

  • High impact
See these boards on the map Try the cost guesstimator
Billboards
Typical play$1.70Most plays 25c to $4.66
  • Main roads and highwaysWhere you find it
  • LandscapeUsual shape
  • 1400 × 400Most common size
  • About 8 secLength of a play

Why it works

Why Billboards.

Best for

  • Launches
  • Sales
  • Events
  • Brand awareness
Did you know?

  • 81% of US adults had noticed a billboard in the past month

  • 85% of those who saw a billboard noticed the ad message

Nielsen for OAAA, 2019. 999 US residents aged 16 and over who had travelled in the past month. Industry research, not CAASie data.

  • On the routes people already take.

    Boards sit beside roads and highways, so your ad meets people on their way somewhere.

  • A big canvas.

    Roadside boards are among the largest boards you can buy, so a simple idea reads from a distance.

  • Seen again and again.

    The same drivers pass the same boards most days.

More about this board type

Big, bold, and impossible to ignore. Roadside billboards are your go-to for mass awareness, major launches, and “everyone needs to see this” moments.
Place your brand on highways, commuter routes, and city entrances - then sit back while the impressions pile up. Flexible budgets, instant booking, global reach.

I have access to thousands of these bad boys all over the world (that is - the UK, Australia, NZ, the US, Canada & a bunch more), and you can get your ad on any of them with a CAASie.co account. So go ahead and make one.

What it looks like

Out in the world.

Images credit to QMS Media & others

What it costs

$1.70 a play.

That is the typical price on billboards. Most plays cost 25c to $4.66, depending on the board and the hour.

Most plays 25c to $4.66

Billboards

Name a budget. See what it buys on billboards.

Tune

$200

Readout

Estimated plays on billboards

1,110

plays

Low370High2,220depending on the board

Across all board types, the same budget buys about 0 plays.

of ad timeacross all boards

One way to spread it

5 boards
2 weeks
8 hours/day

showings/hourper board, on average

Estimate details

A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.

See these boards on the mapSign up, it's free

What your ad needs

Upload once. I check the fit.

Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes billboards use most.

If something won't fly, I'll catch it before you hit play.

  • 1400 × 40039% of boards
  • 1080 × 19207% of boards
  • 840 × 4007% of boards
  • Other sizes47% of boards
  • Won't flyOdd one outWrong shape for this board
  1. Words

    Keep it to a few words. People pass these at speed.

  2. Shape

    Design wide. The most common billboard is about 3.5 times wider than it is tall.

  3. Idea

    One idea, one image, one line.

Plays last about 8 seconds (boards run from 8 to 10). 88% of these boards are landscape. Based on billboards that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.

Proof

Campaigns that used it.

Still thinking?

Questions about billboards.

How much does billboard advertising cost?

The typical play on billboards costs $1.70, and most plays cost 25c to $4.66, in Australian dollars, on Australian boards in the last 30 days. You pay per play, with no subscription and no setup fee. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.

What size does my ad need?

Each board sets its own size. The most common billboard size is 1400 × 400 (39% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.

How long does my ad play?

A typical play lasts about 8 seconds, and boards run from 8 to 10 seconds. Each board's owner sets its length.

Where can I advertise on billboards?

Open the map and pick the billboards boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.

Other board types

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Pay per play. Just you, your ads, and billboards.

  • No contracts
  • No sales calls
  • No subscription
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