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Board typesStreet Furniture

Street Furniture

Get Loud in the Middle of the City.

Premium street-side digital panels placed in high-density CBD and retail precincts.

  • High impact
  • Low cost
  • Standard sizing
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Street Furniture
Typical play31cMost plays 16c to $1.83
  • City footpaths and shopping streetsWhere you find it
  • PortraitUsual shape
  • 1080 × 1920Most common size
  • About 10 secLength of a play

Why it works

Why Street Furniture.

Best for

  • Launches
  • Hospitality
  • Fashion
  • App downloads

  • At pedestrian height.

    Street panels sit where people walk, at the height people actually look.

  • In busy places.

    City centres, shopping streets and transport hubs, where foot traffic is steady.

  • Built for a glance.

    Tall, bright panels that people read as they pass.

More about this board type

Urban panels dominate the footpaths of busy city centres. They’re crisp, modern, and built for brands that want to live where the action is. Perfect for lifestyle products, app launches, fashion, hospitality, and anything that thrives on visibility in trending precincts.

Since it’s ground level, this format is a great way to reach pedestrian commuters (as well as vehicular if they’re near to the roads). But some also have other unique benefits – depending on their fixtures. In some markets, there are street-side electric vehicle charging stations which are perfect for speaking to affluent audiences.

You can also find urban panels around tram stations or in street-malls with concentrated foot-traffic.

What it looks like

Out in the world.

Image credit to Global, JCDecaux, Outfront Media, and others.

What it costs

31c a play.

That is the typical price on street furniture. Most plays cost 16c to $1.83, depending on the board and the hour.

Most plays 16c to $1.83

Street Furniture

Name a budget. See what it buys on street furniture.

Tune

$200

Readout

Estimated plays on street furniture

1,110

plays

Low370High2,220depending on the board

Across all board types, the same budget buys about 0 plays.

of ad timeacross all boards

One way to spread it

5 boards
2 weeks
8 hours/day

showings/hourper board, on average

Estimate details

A rough guide, not a quote. Uses historical prices on Australian boards, in Australian dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.

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What your ad needs

Upload once. I check the fit.

Every board has its own size. Upload your ad once and I match it to the boards it suits. These are the sizes street furniture use most.

If something won't fly, I'll catch it before you hit play.

  • 1080 × 192095% of boards
  • 2160 × 38404% of boards
  • Won't flyOdd one outWrong shape for this board
  1. Shape

    Design in portrait. Always.

  2. Words

    Big type on a plain background reads best.

  3. Where and when

    Make the next step obvious: a name, a place or a code.

Plays last about 10 seconds (boards run from 5 to 12). 99% of these boards are portrait. Based on street furniture that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.

Still thinking?

Questions about street furniture.

How much does street furniture advertising cost?

The typical play on street furniture costs 31c, and most plays cost 16c to $1.83, in Australian dollars, on Australian boards in the last 30 days. You pay per play, with no subscription and no setup fee. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.

What size does my ad need?

Each board sets its own size. The most common street furniture size is 1080 × 1920 (95% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.

How long does my ad play?

A typical play lasts about 10 seconds, and boards run from 5 to 12 seconds. Each board's owner sets its length.

Where can I advertise on street furniture?

Open the map and pick the street furniture boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.

Other board types

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